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How to talk to your designer about colorSeptember 22nd, 2008 by Julie One of the challenges of graphic design is that it can be very difficult to express visual concepts precisely in words. It’s hard enough for designers to talk to each other, when they already have a shared background of terminology and concepts – for designers and non-designers, trying to communicate can be incredibly frustrating. Number one tip: Use a standard color reference Read the rest of this entry » Creating Effective Contact Us PagesSeptember 11th, 2008 by Shane Creating a contact us page is essential when building an online presence through a website or a blog. It tends to be the page on your website with the least content, but is one of the most highly visited by your clients. Internet users have become accustomed to looking for a contact us page when searching for contact details like a phone number or address. Many website owners don’t give a second thought to the contact us page after it’s built. We ask you to give your contact us page a second glance with these best practices in mind. What makes a great email signature?July 3rd, 2008 by NSNA Team
Email signatures are a direct representation of both you and your company. If you are a loose light hearted company it may be best to reflect that with an image or a funny quote. However, most businesses reside in the realm of relaxed professional; as such we have the following guidelines for your signatures. Read the rest of this entry » 1800 Number BenefitsJune 18th, 2008 by NSNA Team The debate goes on about whether or not to give your customers a toll-free number to call you on. There are good arguments on both side of the debate, but my opinion is yes, give your clients a way to contact you toll-free. There are some benefits to offering an 800 number to your clients if done properly: Read the rest of this entry » Design pitfalls: Design by CommitteeJune 4th, 2008 by NSNA Team We’ve all marveled at spectacularly ugly logos, or unbelievably stupid movies, or completely inexplicable web sites. And when we see these things, we wonder – who came up with that? Who thought that was a good idea? Often, the answer is: nobody. It was a committee. Read the rest of this entry » |
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