“But — it looked great on my monitor!”

These are words that every printer dreads hearing. Usually, it means a disappointed customer. If that disappointed customer has ever been you, with a little understanding of the differences between images on print and on screen, you can be a happy customer instead!

There are two major differences between images seen on a computer monitor, and images seen on a printed page. The first is resolution. The second is color. This time we’re going to talk about resolution.

Resolution is essentially a measure of how much information about the image is present. (more…)

Ask the average person to name 2 of the 7 dwarfs and 99% will be able to do it. Ask that same person to name 2 of the 9 supreme court justices in the US and 80% won’t be able to do it. Maybe its because we don’t give our Justices cute nick names. Judge Roberts was nominated by Bush and went to Harvard, if you combine the 2 we could call Judge Roberts, Hushy. More people might be able to remember it that way. They still wouldn’t remember his politics, but that is another blog.
What does that have to do with marketing? Plenty. (more…)