One of the challenges of graphic design is that it can be very difficult to express visual concepts precisely in words. It’s hard enough for designers to talk to each other, when they already have a shared background of terminology and concepts – for designers and non-designers, trying to communicate can be incredibly frustrating.

Number one tip:  Use a standard color reference (more…)

We’ve all marveled at spectacularly ugly logos, or unbelievably stupid movies, or completely inexplicable web sites. And when we see these things, we wonder – who came up with that? Who thought that was a good idea?

Often, the answer is: nobody.

It was a committee. (more…)

Most companies choose to introduce themselves and their employees through their Website on the About Us Page. This page is typically used to help visitors get to know the business they are visiting and the people who represent it a little better.

Pictures of employees can help visitors connect with the business more quickly; it makes the website seem a bit more personal and warm. (more…)

A favicon (short for “favorites icon”) is a small square icon that typically shows up in your browser’s URL address bar, and next to the name of the site in your list of bookmarks or favorites.

The favicon feature was developed by Microsoft and became a part of Internet Explorer from version 5.0 onward. Other browsers quickly followed, and all modern browsers should support this feature.

Favicons are an important part of branding your web site. A favicon helps visually identify your site to new and returning users, and contributes to a sophisticated, professional look. (more…)

“But — it looked great on my monitor!” : the sequel

Last time, we talked about resolution as it relates to print vs. web image reproduction. This time, we’re going to talk about color world.

Your computer monitor creates color using light, like a television screen, using the RGB or red, green and blue model.

The print world creates color using pigment. (more…)